The Companies Savi first, and then Cavalieri have been proving for the past 40 years their being continuously up-to-date and constantly young. In order to strengthen this image Savi and Cavalieri started sponsoring sport events, so to highlight the young character of the Company. Promotion is thus considered a way to spread the Company’s quality message and to underline its presence amongst the youths, stating an idea of moral need, which restores and reintroduces values never abandoned in the tradition of this land.